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Lawrence Green DrPh
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Lawrence W. Green is Adjunct Professor and Director of the Social and
Behavioral Sciences Program at the University of California at San Francisco
Comprehensive Cancer Center. He joined CDC in 1999 as Distinguished
Fellow-Visiting Scientist to study what accounted for the success of tobacco
control in the last third of the 20th century, and how we might take those
lessons to other areas of public health. He served as Director of CDC’s World
Health Organization Collaborating Center on Global Tobacco Control and as Acting
Director of the Office on Smoking and Health. He then served as the Director of
CDC’s Office of Science and Extramural Research and as Associate Director for
Prevention Research and Academic Partnerships in the Public Health Practice
Program Office. He was also Visiting Professor in the Department of Behavioral
Sciences and Health Education at Emory University’s Rollins School of Public
Health, the University of Maryland, and Maastricht University in the
Netherlands.
For most of the 1990s, Dr. Green was the Director of the Institute of Health
Promotion Research and Professor and Head of the Division of Preventive Medicine
and Health Promotion, Department of Health Care and Epidemiology, at the
University of British Columbia in Canada. Dr. Green has broad experience in
health education, prevention, population health, and community interventions for
health promotion and risk reduction. He served as the first Director of the U.S.
Office of Health Information and Health Promotion in the Office of the Assistant
Secretary for Health under the Carter Administration, and as Vice President of
the Kaiser Family Foundation. He has been on the public health faculties at
Berkeley, Johns Hopkins, Harvard, Texas and Emory. Dr. Green is a past President
and Distinguished Fellow of the Society for Public Health Education and
recipient of the American Public Health Association's highest awards, the
Distinguished Career Award and Award of Excellence, and the American Academy of
Health Behavior first Research Laureate Medal. He currently serves on the
Editorial Boards of the American Journal of Preventive Medicine, the American
Journal of Health Behavior and 12 other journals in his field. His textbooks
have been widely adopted. Community and Population Health with Judith Ottoson is
in its 8th edition; Health Program Planning: An Educational and Ecological
Approach (McGraw-Hill, 2005) with Marshall Kreuter is in its 4th edition. The
latter has been the repository for description of his Precede-Proceed model and
the more than 950 published applications of this social-environmental model in
case studies, research, and other textbooks.
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